After two years of research, strategy and testing, Sci Fi Channel is morphing into Syfy. The reason? Cable channels are trying to expand their audiences by moving away from speciality programming, so not only was Sci Fi shackled with a moniker that narrowed the perception of their offerings it was also too generic a term to be trademarked.
Michael Engleman, VP creative, Syfy, “Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable, and wildly creative, highlighting the wide array of casts and character who inhabit Syfy’s ever broadening programming landscape. Through this unique creative collaboration, we’re honoring and embracing a powerful global brand with deep roots in the popular culture.”
Production: 4Creative, director: Brett Foraker, VFX: MPC.
Watch the new Syfy branding film “House of Imagination”
Posted 2:47pm, July 2nd, 2009 by SNP | No Comments »
Catagories: Advertising | Broadcast Design | Feed | VFX
From Flying V the collaborative team made up of former Supinfocom students Clement Soulmagnon and Gary Levesque, the creators of Gary and Yankee Gal respectively, comes their first film … more
Posted 9:43am, July 2nd, 2009 by Heathrow | No Comments »
Catagories: Animation | CG | Feed | Short Films
Created in partnership between Nathan Love and Perspective Studios, this animated trailer called “Blood Trail” is currently being shopped to be turned into a feature film, videogame or graphic … more
Posted 10:01am, July 1st, 2009 by Heathrow | 2 Comments »
Catagories: Animation | Feed | Games
Attention Stash fans in Tokyo: don’t miss out on Stash Battle Night Vol. 1 at the Uplink Factory on July 5th featuring our latest special collection Music Video Collection Vol. 2.
Event admission fee … more
Posted 12:15pm, June 30th, 2009 by Heathrow | No Comments »
Catagories: Events | Feed
This hilarious illustrated spot that will soon be popping up on all BBC published DVDs was created by NY based Valins & Co. For fans of The Daily Show you’ll recognize the VO … more
Posted 8:58am, June 30th, 2009 by Heathrow | No Comments »
Catagories: Animation | Broadcast Design | Feed
New Barcelona 3D specialists Big Lazy Robot introduced themselves to Stash this week with a new all-3D spec spot called “Exploit Yourself” directed by Carl Rinsch. “Our wish was to show off the nerve … more
Posted 6:07am, June 27th, 2009 by SNP | No Comments »
Catagories: Advertising | Animation | CG | Feed | Self-promotion
Cool new pop-up book action for Ford from agency Zubi directed by BIF at The Mill. Anyone recall Ford’s real life attempt at an idyllic world? (click here for the answer). … more
Posted 1:56pm, June 25th, 2009 by Pizza Bun | 3 Comments »
Catagories: Advertising | Feed | VFX
